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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Client Experiences

Stories of Trust and Success

Read testimonials from clients who achieved their goals with personalized service, market insight, and care that goes beyond the transaction.

First when they listed the house they were so confident that it would sell at the price which I thought was very fair, but was located in a high tax area and I was skeptical. The marketing was far better than that of other relators of homes I looked at. Apparently others thought so also as there were quite a few showings and then under three months the house was sold. I was looking to downsize to a smaller house and property and could not believe the number of listing opportunities that they presented to me and then so accommodating in showing me each in a timely fashion and never showing frustration when it didn't suit me. When it came time for the paperwork they laid it all out and explained everything clearly and all I had to do was sign. They were accommodating to the scheduling of all inspections and thoroughly explained any questions I had. Very personable and professional at all times, really took the stress out of the entire procedure.
First when they listed the house they were so confident that it would sell at the price which I thought was very fair, but was located in a high tax area and I was skeptical. The marketing was far better than that of other relators of homes I looked at. Apparently others thought so also as there were quite a few showings and then under three months the house was sold. I was looking to downsize to a smaller house and property and could not believe the number of listing opportunities that they presented to me and then so accommodating in showing me each in a timely fashion and never showing frustration when it didn't suit me. When it came time for the paperwork they laid it all out and explained everything clearly and all I had to do was sign. They were accommodating to the scheduling of all inspections and thoroughly explained any questions I had. Very personable and professional at all times, really took the stress out of the entire procedure.
Kathy C.
She is the hardest working realtor we ever met. We relocated from a different state. The differences between states are cringe-worthy when dealing with permits, towns, Covid-19, cause you think you know something, but you don't. Jennifer handled the challenge with knowledge, kindness, and grace. Not sure if we will buy in Jersey again but we will look to her for referrals whenever we can. Jennifer is on our shortlist of go-to people. Thank you, Jennifer!
She is the hardest working realtor we ever met. We relocated from a different state. The differences between states are cringe-worthy when dealing with permits, towns, Covid-19, cause you think you know something, but you don't. Jennifer handled the challenge with knowledge, kindness, and grace. Not sure if we will buy in Jersey again but we will look to her for referrals whenever we can. Jennifer is on our shortlist of go-to people. Thank you, Jennifer!
Buyer
After nine months of house hunting with a different real estate agent, I was blessed enough to stumble upon a property for sale listed by Jennifer Stowe. I contacted her one evening and she showed me the property the very next day, that wasn't the home for me but, she was definitely the real estate agent for me. From the very beginning Jennifer was professional, honest and reliable. She is extremely knowledgeable, always willing to talk to you and explain or clarify when needed. Within a few months and approximately six home tours in, I found my new home. I would recommend Jennifer to anyone looking to buy or sell a home. In my personal opinion Jennifer is amazing.
After nine months of house hunting with a different real estate agent, I was blessed enough to stumble upon a property for sale listed by Jennifer Stowe. I contacted her one evening and she showed me the property the very next day, that wasn't the home for me but, she was definitely the real estate agent for me. From the very beginning Jennifer was professional, honest and reliable. She is extremely knowledgeable, always willing to talk to you and explain or clarify when needed. Within a few months and approximately six home tours in, I found my new home. I would recommend Jennifer to anyone looking to buy or sell a home. In my personal opinion Jennifer is amazing.
Henry H.
My wife and I had an outstanding experience working with Jennifer. She listened to our requirements and made the proper search for the right properties that aligned with our objectives. We couldn't have been happier to close on a house in a short timeframe especially during the pandemic; she was wonderful to work with throughout the whole process. She made the entire experience fun and painless. Her pleasant personality, experience, and patient are A+. We can't thank Jennifer enough for providing this valuable service and fantastic job!
My wife and I had an outstanding experience working with Jennifer. She listened to our requirements and made the proper search for the right properties that aligned with our objectives. We couldn't have been happier to close on a house in a short timeframe especially during the pandemic; she was wonderful to work with throughout the whole process. She made the entire experience fun and painless. Her pleasant personality, experience, and patient are A+. We can't thank Jennifer enough for providing this valuable service and fantastic job!
Buyer
Jenn is a dedicated agent from beginning to end. Irons out any issues that may arise. She is extremely knowledgeable of the area and a great agent to work with.
Jenn is a dedicated agent from beginning to end. Irons out any issues that may arise. She is extremely knowledgeable of the area and a great agent to work with.
Tracy E.
Jennifer is a wonderful person and realtor. We chose to work with Jennifer based on how responsive she is and her proven track record of buying and selling in central NJ. Jennifer was in constant communication with us regarding both selling our current home as well as buying a new home in a neighboring town. She sold our home in one weekend and we closed within a month. Whenever we had a question or wanted to go see a property, Jennifer would answer our questions and set up showings in the same day. Jennifer sent us listings she thought we would like as soon as they were posted. She also gave excellent advice about suitability of homes for our expectations to ensure we didn’t end up in the “wrong” house. Jennifer is kind, professional, and very pleasant work work with. We highly recommend using Jennifer for any real estate needs!
Jennifer is a wonderful person and realtor. We chose to work with Jennifer based on how responsive she is and her proven track record of buying and selling in central NJ. Jennifer was in constant communication with us regarding both selling our current home as well as buying a new home in a neighboring town. She sold our home in one weekend and we closed within a month. Whenever we had a question or wanted to go see a property, Jennifer would answer our questions and set up showings in the same day. Jennifer sent us listings she thought we would like as soon as they were posted. She also gave excellent advice about suitability of homes for our expectations to ensure we didn’t end up in the “wrong” house. Jennifer is kind, professional, and very pleasant work work with. We highly recommend using Jennifer for any real estate needs!
Buyer
Selling my mother in laws house was a seamless experience with Jen Stowe. It was a 2 year process to prepare the house for sale and it was an emotional journey for my husband. Jen worked with us giving us advice all the way when asked. She also did not rush us in anyway. She is knowledgeable, patient and very attentive to details. We could not have asked for a better realtor to work with.
Selling my mother in laws house was a seamless experience with Jen Stowe. It was a 2 year process to prepare the house for sale and it was an emotional journey for my husband. Jen worked with us giving us advice all the way when asked. She also did not rush us in anyway. She is knowledgeable, patient and very attentive to details. We could not have asked for a better realtor to work with.
Seller
We are first-time home buyers and looking at houses throughout NY and NJ. We met with many realtors, but we had an instant connection with Jennifer. She was excellent at being our advocate and looking out for us. We would tour houses and she was forthright in pointing out issues and when things were overpriced or too good to be true. She truly understood our needs and concerns, we trusted her implicitly and that was instrumental in us taking the plunge. She was there throughout the purchasing process, answering questions, doing extra legwork and research whenever we asked. We could not be happier.
We are first-time home buyers and looking at houses throughout NY and NJ. We met with many realtors, but we had an instant connection with Jennifer. She was excellent at being our advocate and looking out for us. We would tour houses and she was forthright in pointing out issues and when things were overpriced or too good to be true. She truly understood our needs and concerns, we trusted her implicitly and that was instrumental in us taking the plunge. She was there throughout the purchasing process, answering questions, doing extra legwork and research whenever we asked. We could not be happier.
Tim M.
As a first time home buyer, I can honestly say that Jennifer was not only attentive and helpful throughout the home buying process, but also very informative. She aided me in navigating the whole buying process and educated me wherever possible. I’m walking away from this experience not only with my first home, but armed with a good deal of knowledge as well. In terms of buying process, she was always available to answer any questions and promptly made arrangements to see properties, providing her expert opinion and guidance along the way. She was instrumental in helping me secure my first home. I will absolutely work with her in the future!
As a first time home buyer, I can honestly say that Jennifer was not only attentive and helpful throughout the home buying process, but also very informative. She aided me in navigating the whole buying process and educated me wherever possible. I’m walking away from this experience not only with my first home, but armed with a good deal of knowledge as well. In terms of buying process, she was always available to answer any questions and promptly made arrangements to see properties, providing her expert opinion and guidance along the way. She was instrumental in helping me secure my first home. I will absolutely work with her in the future!
Dylan L.
We have been working with Jennifer for a long time. She helped us purchase not only our first home but our forever home, as well. She was very committed to making sure we found the right place for us and we could not be more grateful. We highly recommend Jennifer.
We have been working with Jennifer for a long time. She helped us purchase not only our first home but our forever home, as well. She was very committed to making sure we found the right place for us and we could not be more grateful. We highly recommend Jennifer.
Buyer
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